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Showing posts with the label Sitecore CDP

Key points of Sitecore CDP and Sitecore Personalize

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I would like to share some key points of CDP and Personalize. For preparing for  the certification exam also these key points might help along with Sitecore documentation of both  CDP  and  Personalize . From the Sitecore e-learning portal,  Sitecore CDP & Personalize Technical Deep Dive  topic provides the best training for CDP and Personalize. From Feb 2023, the  Engage JavaScript Library and  Engage SDK are introduced, these are modern, easy-to-use tools that help us integrate the application with  Sitecore CDP. Based on my learning I will share some important points on each concept in CDP and Personalize. Sitecore CDP and Personalize basics There are 2 types of API versions. 2.0 (Old Boxever) 2.1(Sitecore CDP and Personalize) CDP and Personalize use these below to get behavioral data, provide personalized content, etc Stream API (lets you send real-time behavioral and transactional data about the users of your application to Site...

XM Cloud- Sitecore CDP Interactive Personalization with Sitecore Pages Variants

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Sitecore XM Cloud provides out-of-box personalization using Edge, we are able to create personalization page variants with the help of Sitecore Pages by setting the proper audience. With the help of Edge personalization XM Cloud is only able to track page views, also the audience rules are also limited, if we want to personalize based on more complex user behaviors, orders, etc, it is not possible with out-of-box personalization. Sitecore CDP provides personalization based on different factors like User behavior Orders Visits Sessions etc I want to personalize the home page based on the Sitecore pages variant by using Sitecore CDP interactive experience. Also, we don't want to reinvent the wheel of all the fun things XM Cloud Personalize middleware does for us. Usually, Sitecore Page Variant personalization is only applicable with Edge-based personalization. Personalization Middleware does these actions out-of-box for Edge Makes a call to the Sitecore Experience Edge endpoint to ge...